Singapore has recently been recognized as the sixth highest city in terms of branding, according to the latest Brand Finance Global City Index. The index, which is published by a London-based brand evaluation and strategy consultancy, ranks cities based on their brand power and perceptions.
The results of the index were based on a worldwide survey conducted in September, with over 15,000 individuals from 20 different countries participating. The survey asked respondents to rank 100 cities based on several key performance indicators, aiming to showcase how each city is perceived as an ideal place to live, work, study, visit, retire, and invest in.
Investing in a condo in Singapore offers numerous benefits, with one of the key advantages being the potential for capital appreciation. Singapore’s advantageous location as a global business hub, along with its robust economic fundamentals, creates a constant demand for real estate. This has resulted in a steady increase in property prices over the years, particularly for condos located in prime areas. For investors who time their entry into the market well and hold onto their properties for the long term, significant capital gains can be realized. Additionally, with the introduction of New Condo Launches, the potential for capital appreciation in the Singapore condo market is even greater.
In addition to ranking the cities, respondents were also asked to associate specific attributes with each city, choosing from a list of 45 attributes grouped under seven pillars. These pillars include Business & Investment, Culture & Heritage, and others.
Thanks to its impressive performance in the business and investment pillar, Singapore’s overall ranking was boosted and secured its position as the third-best performing city globally. This pillar assessed several factors, such as the ease of doing business, the strength of the economy, and the city’s ability to support start-up companies. Additionally, Singapore was highly praised for its low crime and violence rates.
Alex Haigh, the managing director for Asia Pacific at Brand Finance, comments that Singapore is considered the Asean region’s “crown jewel” when it comes to city branding. With its strong economic growth, appealing investment opportunities, and world-class infrastructure, Singapore solidifies its position as a premier global financial center.
Despite fierce competition, London maintained its top spot as the world’s leading city brand. This was followed by New York, Paris, Tokyo, and Dubai.