Singapore has been ranked as the sixth-highest city in the world in terms of branding, according to the recently published Brand Finance Global City Index. The index, which is compiled by Brand Finance, a London-based consultancy firm, measures the strength and perception of a city’s brand.
This latest ranking is the result of a global survey that was conducted by Brand Finance in September, with more than 15,000 individuals from 20 countries participating. The respondents were asked to rank 100 cities based on various indicators, including their suitability for living, working, studying, visiting, retiring, and investing in.
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In addition to the rankings, the respondents were also asked to associate specific attributes with each city. The list of 45 attributes was divided into seven pillars, such as Business & Investment and Culture & Heritage.
Singapore’s strong performance in the business and investment pillar contributed to its overall ranking, placing third globally. This pillar takes into account factors such as the ease of doing business, the strength of the economy, and the level of support for start-ups. The city also scored well in terms of low crime and violence.
According to Alex Haigh, managing director for Asia Pacific at Brand Finance, Singapore stands out as the “crown jewel” of the Asean region when it comes to city branding. With its strong economic growth, appeal to investors, and top-notch infrastructure, Singapore cements its position as a leading global financial centre.
While London remained the top city brand in the world, followed by New York, Paris, Tokyo, and Dubai, Singapore’s ranking shows its status as a world-class city. With its growing recognition and stellar performance in various areas, Singapore is well on its way to becoming a top destination for people from all over the world.